Brand
Santé by Anheuser-Busch InBev
- Client
- Anheuser-Busch InBev
- Services
- Brand Strategy
- Naming
- Packaging
- Visual Identity
The brief
Santé is a malt-based fruit drink from Anheuser-Busch InBev, in three flavours: Juicy Apple, Zesty Orange and Wild Cranberry. The work covered its name, brand strategy, visual identity and packaging.
What we made
The name and the identity, three cans each with its own illustrated character, key visuals and product shots for every flavour, a range image for e-commerce, and “You do you”, a campaign of animated ads.
How we approached it
Each flavour gets a character and a world of its own: the apple can among apples and leaves, the orange in sand, the cranberry underwater. The line “You do you” keeps the tone easy, with ads about small personal choices, like dessert before dinner or arriving late and leaving early.
What’s on the page
- Key visual of the range
- Juicy Apple, Zesty Orange and Wild Cranberry cans
- Range shot
- Three character illustrations
- “You do you” ads, four animated
- E-commerce range image
