Brand
Times Foundation
- Client
- Times Foundation
- Services
- Brand Strategy
- Visual Identity
The brief
Times Foundation has been the social impact arm of The Times Group since 2000. The work covered its brand strategy and its visual identity.
What we made
A bold wordmark built around an open “A”, in a wide and a stacked version, and a set of calls to action, Empower, Act and Teach, carried across billboards, a brochure, a tote bag, framed posters, social stories, typographic animations and the website.
How we approached it
The identity speaks in verbs. Empower, Act and Teach each ask for something people can do, and the open “A” anchors the wordmark. Photographs of the foundation’s work, from a spoken English class to a volunteer with children, sit beside the type.
What’s on the page
- Wordmark animation
- Stacked logo
- Wordmark over photography
- “Act” campaign card, animated
- Social story
- “Teach” typographic animation
- Billboards
- Brochure
- Website
- Photography of the foundation’s work
- Tote bag
- Framed poster
