Brand
KIKI Kosmetics
- Client
- KIKI Kosmetics
- Services
- Brand Identity
- Visual System
- Campaign Design
- Motion
The brief
KIKI Kosmetics is a make-up range of foundation, eyeliner, mascara and lipstick. Its own posts describe it in three words: natural, organic, light. The work covered the brand identity, the visual system, campaign design and motion.
What we made
A wordmark and product line-up, a film, campaign visuals of foundation, eyeliner and lipstick, a set of social posts, a billboard and a standee in a shopping mall.
How we approached it
Product first, with a voice. The campaign shots set foundation, eyeliner and lipstick on stone, wood and palm leaves, and the social posts give each product a line of its own: “As dark as my soul” for the eyeliner, “Born to be bold” for the lipstick, “Sketch it like an artist”.
What’s on the page
- Film
- Product line-up with the wordmark
- Foundation, eyeliner and lipstick campaign visuals
- “What is KIKI” visual
- Social posts
- Billboard
- Mall standee
