Brand
Aguad Goa
- Client
- Aguad Goa
- Services
- Brand Strategy
- Visual Identity
The brief
Aguad draws on the colour, heritage and celebrations of the Goan coast, and hosts its own events, such as Christmas by the Sea. The work covered its brand strategy and its visual identity.
What we made
An identity built on a crest of local motifs and a monogram with the crest at its centre, an illustrated world of Goan architecture, tropical plants and pools, and everything that carries it: animated event posters, entry tickets in blue, red and green, a bottle label, a tote bag, brand cards and street banners.
How we approached it
Everything starts from the place. The crest gathers local motifs into one mark, the illustrations draw Goa’s houses and gardens, and a deep blue ground with bright reds and greens runs from the logo to the tickets. Motion is part of the identity: the logo, the crest, the illustration and the event posters all move.
What’s on the page
- Logo animation
- Monogram with the Goan crest
- Animated illustration of Goan architecture
- “Christmas by the Sea” event poster, animated
- Typographic event poster
- Brand card
- Street banner
- Entry tickets
- Bottle label
- Tote bag
