Brand
Diwas by Manyavar
- Client
- Manyavar
- Services
- Brand Strategy
- Visual Identity
The brief
Diwas is Manyavar’s festive ethnic wear for a younger, wider India. The work covered its brand strategy and its visual identity.
What we made
A script logotype, shown in its construction and embroidered on fabric, ornamental patterns, a typographic system set in Sentient and the line “A joy to wear”. The identity runs through a shopping bag, campaign visuals and animations, and a grid of social posts.
How we approached it
Festive, and young. The script logotype and the ornament carry the occasion, and the line “A joy to wear” says the rest in four words. The campaign puts both in festive scenes: diyas, a dhol player, falling rose petals.
What’s on the page
- Logo construction, animated
- Typography system in Sentient
- Embroidered logotype
- “A Joy To Wear” campaign animation
- Campaign visuals, two animated and one still
- Shopping bag
- Social grid
