Brand
Budweiser
- Client
- Budweiser
- Services
- Strategic Planning
- Advertising Campaign
The brief
A Budweiser campaign about the nights that turn ordinary people into kings. The work ran from strategic planning through to the advertising campaign.
What we made
The campaign line, Kings Are Made Over Nights, a campaign film and a set of key visuals: a portrait under warehouse lights and a still in a neon-lit room.
How we approached it
The line plays on being made overnight. The campaign stays with the nights themselves and the people they turn into kings: ordinary people in red light and neon, a Budweiser in hand.
What’s on the page
- Campaign film still
- Campaign portrait
- Campaign still with the bottle
