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Brand

Adidas Originals EQT

Client: Adidas
Work: Launch
On-ground Activation (Multi City)

About the brand

The launch of the adidas Originals EQT line in India, taken off the shelf and onto the street with on-ground activations across multiple cities.

adidas Originals EQT launch installation: a wall of speakers, screens and sneakers

adidas EQT sneaker among hanging speakers and lamps

adidas Equipment display case with a screen and exposed wiring

adidas EQT sneakers on a monochrome installation

Transparent arcade cabinet built for the adidas EQT launch

CRT screen showing an adidas EQT sneaker

Staircase lettered Climb up to witness the #EQT

adidas EQT sneaker suspended in a glass bell jar

Foam pellets bouncing on a speaker, adidas EQT installation

Illustration: Everything that is essential, nothing that is not, adidas EQT

adidas EQT activation set with tripods, lights and a CRT screen

Aguad Goa

Aguad Goa

Budweiser

Budweiser