The biggest challenge faced by consumer app brands lies in increasing the volume of quality installs. With the abundance of competing apps available in the market, building credibility and an engaged community are of vital importance.
With India’s next billion users joining the internet bandwagon, increasing brand visibility requires a different approach. Without effective and targeted marketing, app installs will not scale up. With technology evolving and an increase in the number of new data users, brands are also waking up to the immense potential of different ways of marketing to drive app installations.
Developing customer loyalty to drive engagement has become increasingly difficult. Engaging with app users by providing useful and share-worthy content is important in order to build brand loyalty.