Customers today search for products and content in a variety of forums. An increase in competition necessitates the management of acquisition costs, which can be accomplished by understanding your audience.
E-commerce brands have a conversion rate of 1% to 2%. Therefore, brands must use effective customer nurturing and retargeting to convert traffic into paying customers.
Building customer loyalty has become more difficult as competition has increased. As a result, brands risk losing customers to competitors if they do not maintain constant engagement.