Achieved up to 18x ROI in one year.
1200% increase in Sales on Facebook.
900% increase in Sales on Google overall.
With this campaign, we sought to achieve tremendous visibility for Casio Watches' G-Shock, Baby-G, and multi-brand categories, advertising various deals to be present wherever customers are in the watch market.
To generate brand buzz, we executed aggressive brand awareness campaigns across Digital Media, including OTT Platforms, Display Ads, and Social Media. We also captured high intent direct searches through Search Engine Marketing and Facebook.